Apparel Fashions was founded in 2017 in New Zealand with a simple but powerful vision: to inspire creativity, learning, and joy through hands-on fashion experiences for kids. We are proud pioneers of Ultimate Kids DIY Clothing—a unique concept that combines fashion, fun, and education in one engaging package. Our mission is to spark imagination and encourage self-expression in children by offering high-quality, interactive clothing kits they can design themselves. Whether it's painting, customizing, or crafting, our DIY collections help kids build confidence, develop fine motor skills, and most importantly—have fun.

In 2025, we proudly expanded into Australia, bringing our passion for playful learning to even more families. At Apparel Fashions, we believe creativity knows no bounds, and we're constantly developing fresh ideas that empower kids to explore their artistic side through fashion. Thank you for being part of our journey. We’re excited to continue growing with you—one creative outfit at a time.